Aaksen Responsible Aarchitecture
McDonald’s Boulevard
Local Context for International Brand

Architect : Aaksen Responsible Aarchitecture

Project Location: Kelapa Gading, Jakarta, Indonesia

 Year: 2022

Built Area (m2/ ft2): 465/1800 sqm

Located in North Jakarta, McDonald’s Kelapa sits in the main road of North Jakarta, surrounded by commercial area. The building aims to become attractive with unique shape and materials, while still embracing McDonald’s identity itself in a new way. Therefore, some strategies for responding the context and enhancing the brand guideline are implemented in design to achieve three goals of this new branch: Local Uniqueness, Greener, and Standardized.